What makes a great product developer?

May 25, 2024

What makes a great product developer?
They’re not just updating tech packs or chasing timelines.
They’re the ones quietly saving the entire collection—again and again.
A great PD is the translator between creative vision and commercial reality.
The mediator between design, merchandising, and production.
The one who says, “This can’t be made like that... but here’s how we can keep the idea alive.”
They:
✔ Catch the 3mm detail that would’ve cost weeks.
✔ Speak “design” and “margin” in the same sentence.
✔ Know how to bring people together when opinions clash.
✔ Understand every perspective—while keeping the brand’s bottom line in mind.
✔ Know when to compromise—and when to push back.
They don’t need the spotlight.
But they make sure the product actually happens.
And when they’re not in the room? You feel it.
To every PD holding it all together behind the scenes—you deserve way more credit than you get.

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