Both sides of the line.

1. A knitwear factory A family factory supplying luxury houses, where I learned how a luxury product is made, from yarn to the store.
2. Burberry Product developer: specification, materials, construction, sampling and the handovers between design, technical and the factory.
3. adidas Product developer on the adidas by Stella McCartney line, working at adidas.
4. Running the factory Managing the knitwear factory producing for luxury companies: samples, approvals, lead times and a house’s requirements seen from the other side of the table.
5. Advisory Independent advice to fashion and luxury businesses on where AI and technology belong in product development and retail, and on the frameworks that make AI usable in fashion. In October 2026 Lectra asked me to speak about this at the launch of Apogy, its product-development platform.

I love this industry. I grew up in it, and I hold it to the evidence because I want it to do well. The product deserves technology that has shown its worth, and the people who make the product should be the ones deciding.

I take no fees or commissions from technology vendors, and I do not build or integrate software. Advice is only worth having if the adviser has nothing riding on the answer.

I coach a small number of people at a time, so that every session is prepared and every programme gets my full attention. My coaching training is in psychology and cognitive behavioural approaches.